Popularity of The Barbie Girl archetype in mainstream entertainment media hinges upon the commodfiable nature of a character, whose presence lures in consumers through the fantasy of a woman who exists for the sole purpose of sexually pleasuring men. For example, a conventionally attractive appearance, lends to their objectification and perceived consumability, and 'ditzy' behaviours worked into this character design, reinforce the notion that their intellect is lesser (subsequently making it is easier to imagine the character as lacking a real consciousness of their own, existing, rather, solely as a body.)
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Her consumability renders this archetype as a kind of emblem for the ceaseless commodification of women, particularly attractive women, in general, within the entertainment and advertisement industry.
The fact that the Barbie Girl archetype has long been considered the embodiment of the contemporary beauty ideal, is a testament to the influence of white imperialism on our society's aesthetic values.
*Please note, this analysis is a comment on the archetype as it appears a in fictional works of entertainment media, and exists in contrast to my ‘Analysis of Real People who Display Characteristics of the Archetype’.
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Her consumability renders this archetype as a kind of emblem for the ceaseless commodification of women, particularly attractive women, in general, within the entertainment and advertisement industry.
The fact that the Barbie Girl archetype has long been considered the embodiment of the contemporary beauty ideal, is a testament to the influence of white imperialism on our society's aesthetic values.
*Please note, this analysis is a comment on the archetype as it appears a in fictional works of entertainment media, and exists in contrast to my ‘Analysis of Real People who Display Characteristics of the Archetype’.